Marketers know that digital marketing has always brought something new with every passing year. It’s not been long since having a simple one-page website, and if you buy high-quality link service with a few social media posts, it was one of the best ways to outperform your competitors.
Today, having a neatly designed website or eye-catching social media posts is just the tip of the iceberg. Customers expect personalisation and a good experience from the brands they use.
If you see most websites and apps these days come with recommendations, for example, Netflix tells you about which show you may like, or Spotify recommends a song from the genre you select.
So, how will digital marketing look in the near future, and what can you expect from it?
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AI will be the next synonym for digital marketing.
AI can write content, AI can design social media posts, AI can develop code for websites, and you can keep adding to the hat. If you look at the last couple of years, a lot of companies have put efforts into shrinking their marketing team by bringing in AI to speed up the process.
But is that bringing them double leads or an 85% conversion rate?
No, because companies have struggled with AI when compared to having experts do the same job. If you have seen recently, even OpenAI shared a post on their social media where they were actively hiring a content marketing strategist.
On the other hand, a lot of experts do say that companies are on a hiring spree, where they have started feeling that AI is still at an infant stage. Many companies fail to see returns from AI because they treat it as a stand-alone tool. In reality, AI works best when it’s built into the data, software, and processes that drive the entire business.
Yes, AI can avoid mistakes which humans make, but if you use AI for everything, then customers won’t take a lot of interest in buying from your business. You can use artificial intelligence for personalisation, but not everywhere.
Video marketing is holding the key
Most adults spend the majority of their time on their smartphones, and nearly half of them watch Instagram reels or YouTube shorts. As a wise marketer or an entrepreneur, you must know where your audience is and how you should target them.
Most companies still go with static ads where they design a simple graphic post with X% off discounts, and guess what, nobody likes to even click on such links. So, you must invest in video marketing because it’s working and it will work. People these days do research before buying anything, whether it is a mobile phone, a laptop, or their first car.
So, be there on your audience screen when they are about to make their decision, before it’s too late.
Voice-search and AEO
A lot of people have started using AI search engines like OpenAI’s ChatGPT over Google. Even Google has brought in Google overviews and promoted zero-click search. So, just stuffing keywords within your website would no longer work. You need to create content that could get attention from AI search engines, and not just Google.
AR and VR technology
It is hard to find a future of digital marketing without AR and VR. Almost every company is trying to use it somewhere to make people try their product. For example, Amazon is using AR to help consumers place furniture in their home. Apparel and spectacle companies also offer try-on features where customers can first try the product before they buy. Travel agencies have started offering virtual tours so people can experience before they go ahead.
Why is perfect link building for digital marketing?
One thing about which everyone is sure is that, despite new trends that might come and go, some basic pillars remain untouched. SEO and backlinks belong to this category. If you feel your website needs to be on the first page of Google and want to invest in backlinks, then you can contact Perfect Link Building. They are good at what they do and can help you with new age SEO, which is the need of the hour.