A business card is a crucial marketing tool for any startup and enterprise. They are a convenient way for businesses to learn more about your brand and get in touch with you. However, when printing business cards, it is necessary to pay attention to detail.
A business card design with a professional touch can help you stand out from your competitors and make a great first impression. In contrast, a low-quality business card with a poor design can reflect poorly on your brand identity.
Custom business cards are a representation of your brand that you can hand out to your potential customers. To create a business card, there are some do’s and don’ts you need to follow.
Contents in the Article
The Do’s
Keep the Design Simple
It is a tried and tested reality that overcrowded business cards can only end up in the dustbin. The design of your business cards printing should match other printed marketing materials. So, use similar styles, colors, and themes to keep everything consistent. Overly decorative fonts can be distracting. Also, messy designs on the business cards can be an eyesore.
Include Up-to-Date and Relevant Information
Ensure that the details you are entering on your business cards are up-to-date and correct. Add the most recent contact information, including your email address, phone number, and website URL.
Before ordering your business cards online, ensure the information is up-to-date and accurate. This shows your professionalism. It makes it simpler for potential customers or partners to get in touch with you.
Provide an Attractive Color Scheme
Choose a color scheme that is easier to read. It is essential to ensure that your business cards are easy on the eyes. Thus, make sure you are not using too many colors while keeping it interesting.
In case you are choosing something bolder, such as gold foil business cards printing, ensure all your other branding materials match the style. Focus on a cohesive brand from business cards to your social media.
Keep a Supply Handy
If you going to a networking event, meeting with a client, or simply going about your daily activities, keep a stack of cheap foil business cards on hand at all times.
It is always a good idea to be ready as you never when you might have to share your business card. Being proactive and prepared by keeping additional business cards on hand is a good sign.
The Don’ts
Skimp on Quality
The quality of the business card is as important as the design of it. To ensure you have a great-looking business card, you need to choose printing services that use high-quality printing techniques and paper.
Often, people think that they can save money by using cheap printing service for their cards, but that isn’t always true. Printers offering lower pricing tend to sacrifice the quality to keep the cost down. This leads to poor printing jobs.
Forget to Proofread
Proofread the material appropriately before you send it out for printing. You might lose out on your credibility if your business card has grammar or spelling mistakes. Ask a colleague or friend to look through the content and layout to make sure it is error-free. You can also hire a professional proofreader to do it for you.
Make It Hard to Read What is On the Card
When it comes to business cards, there are some rules you need to follow. It is essential to keep your card simple to read. Make sure you are not using tiny fonts. You want your target customers to be able to read it without squinting.
Avoid using too many graphics or colors. Do not put images on both sides of the business card unless they are similar.