Turkish soaps have replaced Latin American shows as must-sees for many TV viewers in the Balkans – tapping into nostalgia for a system of family values that people in the region have lost, and lament.
Amina Hamzic, Maja Nedelkovska, Donjeta Demolli and Nemanja Cabric in Belgrade. BIRN Sarajevo, Skopje, Pristina, Belgrade
Balkan Insight, May 1, 2013
Turn on the TV in any part of the Balkans today and you may well tune into a Turkish soap opera.
Booming in popularity across the region, according to media research agencies, dozens of these imports are being screened daily on televisions from Albania to the Black Sea.
Sociologists explain the phenomenon, in part, as a sentimental reaction on the part of viewers in the Balkans to an old patriarchal family model that appears dead in the Balkans but which is still alive in Turkey – at least in TV shows.
Viewers that Balkan Insight talked to say they love the shows for their realistic characters, intriguing plot lines that include whole families and the lack of violence and obscenities.